Web design trends are constantly changing and these changes have come along with the birth and evolution of new technology. With 2020 opening the door to endless technical possibilities, design trends are being pushed towards rampant creativity. We’re seeing designers playing with the extremes, reinventing the popular previous styles, and non-stop experimenting with the new techniques that shall be the next big hit.
Though today we have ditched several old fashioned trends such as grids and traditional vibrant illustrations, bold color schemes, and asymmetrical layouts, at the same time, son evergreen styles are for here to stay such as the ever-present minimalism and colorful flat illustrations that we’ve been seeing for some time now. web design inspiration has been a culmination of—aesthetics and technology coming together in a way that we have never witnessed before.
Most often looking at a new trend people assume they should consider it for their website but there is no guarantee that if something is in trend, it might necessarily produce the results you are expecting. Hence presenting your business with both pitfalls and opportunities. Hence keeping in mind the aspect of profitability it’s important to verify whether the trend is worth considering by assessing how well it has worked for others and the probability to experience success with it in your business. Based on my knowledge of the craft, I have curated the most powerful design trends that have been around for a while and will probably be around for a long time. Take a look at each one and decide the best for your website.
1. Dark Mode
The dark mode is the hottest design trend of the hour, not only does it make the web designs look ultra-modern, but has the added advantage of being easy on the eyes of the viewers and making colors and design elements pop out.
The most visually stunning web design trends result in practical possibilities. The same is the case here, dark themes are better for OLED screens- which act as power savers and extend the screen lifespans—but this is no obstruction for them from looking good. Dark backgrounds improve the visibility of other accent colors resulting in the creation of the most dynamic designs.
2. Glitch Art
One of the most modernized web design looks to have made a comeback from retro is the glitch art, it’s a form of retro gone wrong—with tiny moments from crinkled film or a slow dial-up connection leading to an unintentionally distorted image. They are significant in such modern times where we constantly fear being taken over by machines, but at the same time can’t do without them. Hence, the breakdown of technology is an appealing design idea for execution, where you can draw the viewer’s eye to warped, double-exposed, and glitch parts giving a sense of a strange, futuristic time. Glitch art amplifies this feeling of disorientation aptly portraying the dystopian world we live in.
3. Imperfections That Add Personality
Imperfectly constructed hand-drawn design elements are a huge game-changer, they add a dash of emotion and humanity into websites, which users seem to be craving for especially to get a positive note that can brighten up their day in an impersonal graphics dominated world. These hand-drawn icons give web designs the heart and soul that connects with the visitors. Indeed, these little unique and stylized bits can help you show off your brand personality and stand out from your competitors. This rebellious trend has emerged as a countermovement to the trend of pixel-perfect flat designs and today more designers are purposefully opting for it.
4. Bold Text
Modern web designs are more experimental with fonts – especially San-serif and serif fonts being very popular and vintage type surprisingly making their way back in branding. Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings which have been successful in putting more visual weight on the message and directing the readers to where they should look first. From an aesthetic point of view, they also give a feel of more contemporary web design. However, there are a few points to be taken into account while using it, since it can be a little overwhelming so do not overuse it. Use it only in specific places in contrast with a neutral background and the primary focus should always be readability. So make sure to choose an easy-to-read typeface for the body text of any content you have on your site parallel to the bold texts and you are good to go.
5. Immersive 3D Elements
3D visuals have always delighted people who serve one main purpose – to surprise the user and create an event that is inviting. Earlier technology shortcomings and expensive price held this trend back but now with technical advancements 3D elements designing without elaborate equipment has been made easy, opening the gates to more and more designers.
Until VR becomes more mainstream and cost-effective, hyper-realistic 3D that takes up the entire screen or micro- interactive elements such as Hover and scrolling animations, chimes, and much more can be taken up to create an immersive experience for your site. That’s not just an advantage for visuals, but for UX as well—interactive 3D design encourages users to stay longer and subtly transmits information about their actions and usage making web pages feel smarter with the unfolding of the year 2020 more 3D web designs are visually breaking down the boundaries between digital space and reality.
Some of the trends that you read might be familiar while some might be completely new. Web design trends 2020 are embracing futurism like never before by making movements that extend beyond the screen with their prominent efficiency yet minimalism. But don’t rush to implement all those trends in your products. Take time to evaluate every trend and implement only solutions that create a better user experience for your users. Better watch out for the surprises to come and take time to contribute your brilliance to the list.
Niyati Lad
Niyati Lad is Sr. Web & Graphic Designer at USS LLC. She likes to share tips on Front-end Development and UI UX Design Service