Dating apps remain one of the most controversial things. Some people like it while others do not. Some even have met their life partners through these dating apps while some have negative experiences over it but still, most of the people use it. With the shortage of time and busy schedules, most people are choosing to find their life partners with dating apps. And the good news is that there is no shortage of dating apps available.
With the rise of dating apps, people are looking for a business in the same. The dating business existed long before the rise of mobile applications. With the huge development of the mobile app industry, businesses are generating higher revenue with dating apps.
How Much Money Do Dating Apps Make?
These days, dating apps are generating higher revenue because these would never be abandoned by users and these bring higher dating app revenue. Check the dating app statistics, you will get to know the profit-making by dating app companies. Therefore, there is no wonder if people are searching for how to make a dating app because everyone is looking for a business in this field.
Consider this as your new business project. Do you know the tinder has 50 million monthly users so you can get to know the tinder revenue? Even some regional and cultural dating applications are trending there. All men and women regardless of age are using dating applications. As per dating app statistics, a dating app user spends almost 90 minutes a day on a dating application.
Considering these facts, considering dating apps as your business is a great option.
The Online Dating App Business Model
Membership subscription
In most dating apps, a user has to pay a subscription fee to use the application for some time. Some applications like eharmony, Zoosk, and many others run on the membership subscription policy.
Freemium
The Freemium model allows users to sign in for free and a user can use all the basic applications for free. In such a case, applications generate profit via advertising and some paid features.
Best Paid Dating Apps for 2020!
Nowadays, most of the available dating applications are available on both the platforms android and IOS. But if you are considering making a dating application then, first of all, you have to consider how high the bar of present dating applications is? if you do not consider the current scenario of the dating applications then you would not be able to succeed in the business of app you are looking for your career in.
1. Tinder
Tinder is the most famous dating application for many years. It is a free dating application that generates profit via advertisement and upgraded paid features. You can refuse or accept a match just by swiping left and right respectively. Apart from that, the application also has several other features such as chat and group chat columns, social login, likes and super-likes, recommendations, and so on. It contains all the features that people are looking for in a dating application and even more than that. So, if you are the one who wants to generate an application then you have to consider the bar of tinder at first before you make a decision.
2. OkCupid
OkCupid is a paid dating app that generates business revenue by getting payment from users. It helps you weed out the potential dates with the right matches. It allows you to make a profile according to your preferences, you can add details as much as you want to find a potential life partner. While at the same time, there are some mandatory fields like age, sex, interests, hobbies that you have to fill while generating your profile. It will help you to find out the compatible match for you.
Today’s dating app champions in the market are tinder with almost 8.2 million users, Match with 5.1 million active users, PoF with 6.7 million active users, and OkCupid with 1.9 million active users. These dating applications are the most famous dating applications used across the world by all ages of people regardless of sex, caste, and religion which means you will get the perfect match with these dating applications.
Paid Dating App Business Revenue
According to the dating app statistics, both the number of dating app users and the revenue generated by these applications are increasing year after year. The dating applications are generating higher revenue and that is the main reason why people are taking interest in having business in the same field.
Subscription and premium features are used to generate higher business revenue with these applications. The subscription and the premium feature can be purchased on a monthly or yearly basis according to the user’s needs and requirements. Like tinder is an application that is free to use but with premium subscription plans available at Tinder, they generate huge revenue. This is how paid dating apps are generating higher revenue even free applications are generating higher revenue with tactics such as advertisement, paid enhanced or upgraded features, enhanced paid services, and much more.
Conclusion:
So, are you looking to generate a dating application? Do you want to have your own business of dating applications? Good idea, considering the revenue that these applications are making, it is a good idea to think about it. But at the same time, you should do a lot of research, analysis of statistics before you make any decision. Just make sure you do lots of hard work before making an investment or spending time on the making of a dating application.
Ridhi Pethani
Ridhi Pethani is Sr. Android Application Developer at USS LLC. She likes to share Android app development tips & tricks.