Apple held its keynote event in Cupertino, Calif., on Sept. 12, 2018, where it unveiled the iPhone XS, XS Max and XR. See photos from the event.
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Phil Schiller, Apple’s senior vice president of worldwide marketing, unveils the new flagship, iPhone XS Max, and the smaller iPhone XS at the 2018 keynote event.
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Apple CEO Tim Cook speaks at the 2018 keynote event.
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Apple CEO Tim Cook speaks at the 2018 keynote event.
Photo Credit: AP/Marcio Jose Sanchez
Apple CEO Tim Cook speaks about the latest Apple Watch series at the 2018 keynote event.
Photo Credit: AP/Marcio Jose Sanchez
Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the iPhone XS at the 2018 keynote event.
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Jeff Williams, chief operating officer of Apple, speaks about the latest Apple Watch series at the 2018 keynote event.
Photo Credit: Bloomberg News/David Paul Morris
Jeff Williams, chief operating officer of Apple, speaks about the health monitoring feature in the latest Apple Watch series at the 2018 keynote event.
Photo Credit: Bloomberg News/David Paul Morris
Jeff Williams, chief operating officer of Apple, speaks about the latest Apple Watch series at the 2018 keynote event.
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Apple provided this photo of the Apple Watch Series 4 introduced at the 2018 keynote event.
Photo Credit: EPA-EFE/REX/Shutterstock
Apple provided this photo of the Apple Watch Series 4 introduced at the 2018 keynote event.
Photo Credit: Getty Images/Justin Sullivan
Jeff Williams, chief operating officer of Apple, speaks about the latest Apple Watch series at the 2018 keynote event.