It would help if you started generating leads once you have built your ideal website using WordPress. The SEO techniques you have used are going to push traffic to your website. However, when you have to push this traffic to become subscribers, paying clients, or followers, the real labor starts.
Everyone dreams of his website getting more traffic. But it is of no use if the traffic does not lead to conversion. Also, even conversion is not the final target. What a marketer wants is a healthy conversion rate. But how to raise the conversion rate is a matter of millions of dollars! This isn’t easy. Not everybody can find a way to optimize their website for conversion and successfully improve the conversion rate.
Here, to optimize your WordPress website and increase the conversion rate, we have given you some tips. Try the tips to help you get over the issue if you are concerned about a low conversion rate
What Is The Success Rate Of Conversion?
A tough question to answer is a reasonable conversion rate, as it varies with the commodity, niche, and industry. However, according to a Wordstream survey of over 100 of its customers, under normal circumstances, the ideal conversion rate hovers about 2 percent to 5 percent.
It would help if you first realized that the conversion rate is the real indicator of your web page’s performance. This is what your online sales figure means. Therefore, as well as attracting traffic, you must invest in conversion rate optimization. Consider the following suggestions to push up the conversions on your WordPress site:
Boost the Pace of Your Site
Did you know that it would lower the conversion rate by 7 percent if your website takes even a second longer to load? Site speed is more closely related to the rate of conversion than you would expect. Modern customers do not like waiting for things around them. If it takes 3 seconds for your website to load, you will lose clients to a rival with a website that loads in 1 second.
A direct way to enhance the user experience is to increase the pace of your web. If all loads quickly, users would choose to stay on your website. Ideally, a site can load in under 2 seconds, regardless of the intent. If you have large components, such as widgets and plugins, on your WordPress web page that could slow down the site’s pace. So, to retain users long enough to force them to purchase your product, keep the design light.
Payment Gateways Should Beconvenient And Speedy
E-commerce websites and those involving some checkout must include a truly hassle-free shopping cart and payment methods. The most important part of a business website is the payment gateway. Customers will rapidly change their minds and close the window if it is uncomfortable, poorly built, unsecured, or buffer-y.
You must provide as many payment options as possible to raise the conversion rate. Sites with both credit card and PayPal payment methods have a conversion rate of up to 30 percent higher than sites with just one of the two choices. To improve the accessibility of your site’s shopping cart and the payment gateway, use a WordPress platform such as WooCommerce. Sit back and watch as the rate of conversion continues to increase.
The secret to Great Product Photos
Users of the Internet are rather visually focused. You should be confident that potential buyers will be searching for high product photos on your website, which you should be prepared to deliver. There must be several corresponding product photos displaying various angles, distinctive characteristics, and zooming on different aspects of each of your listings.
Good photos of the product demonstration to the client that you have something of value on sale. Product photos create trust, too. If you show a photographed single product image for marketing purposes, consumers would not be required to purchase. Show them what they buy instead, and their suspicions will disappear (and your conversion rate will increase). Choose a WordPress theme that enables several product photos to be uploaded in this way.
Also, don’t hesitate to use plugins for WordPress that promote email marketing. The easiest way to maintain clients is via email. On your website, the conversion rates will be mainly powered by returning customers. Attempt by using email marketing techniques to keep convincing clients to make purchases.
Impressive Headlines
The first thing your tourists are drawn to is an impressive headline. If the headline is successful, then only the audience feels like going through the inner material. Therefore, your headline should be memorable and compelling enough to keep your guests back and make them go through the details.
Simple Navigation
Straightforward and simple navigation may seem to be a minor instrument, but it has its significance. The smoother the navigation is, the greater the chances of taking tourists to the landing page or going to the call to action. Whether or not to use the navigation links on your landing pages should also be very clear to you. It depends totally on your intent.
Quality Material
The material should be concise, engaging, and insightful. Create content that is good enough to capture and keep back the attention of the page users. The content needs to be able to explicitly state how visitors will benefit if they buy the product. The visitor should feel that they need the object, but it should not seem like a promotional brochure or flyer.
Here Are A Few Tips For Creating Exciting Material.
- Make it lightweight and simple.
- Avoiding uncertainty
- Using plain terms and phrases
- Writing from the target audience’s viewpoint.
Limited Quantity
A handy tool to improve conversion is Restricted Quantity. A feeling of scarcity is developed. They go for a fast buy out of fear when the visitors realize that there is a shortage of the desired commodity. But you should creatively make cautious use of this. Once a fear appeal is made, to make the appeal useful and provide the visitors with some relief, a recovery tool should immediately follow. You can also use a call to action button for direct transactions instead of only displaying the limited stock.
Referrals & Testimonial
To improve your conversion rate, testimonials and referrals are handy tools. It generates a feeling of faith. Something that a third party finds valuable and useful appears to average individuals to be more trustworthy. People are more likely to buy such a commodity and go for immediate purchase. According to a Nielsen survey, 92 percent of individuals follow a peer’s recommendations and 70 percent of individuals follow the recommendations of entirely unknown individuals.
To make it impressive, testimonials and references should be put immediately after the product info.
Distraction-free Landingpages
For conversion, a powerful landing page is very critical. It should be built so that it can easily lead visitors to call for action directly. It should generate interest in buying among the tourists. More is transformed by landing pages with fewer connections. It is recommended that a landing page be produced that hides the sidebar, not text-heavy, and contains nothing that takes visitors’ attention away from the call to action. Learn how, in 2020, to build better landing pages.
Optimizing the Mobile
App optimization is last but not least. Nowadays, as customers’ purchasing habits are shifting rapidly, it is a must-have instrument to improve conversion. People are also more likely to use their phones or tablets for online shopping or to search for items.
Popups for Websites
You can add a layer to your website with website popups to show your call to action and get more emails. Displaying them at the end of an article is the easiest way to use popups. Just before they leave the list, visitors can see them. You may then guide them to a contact page and invite them to enter your email lists, such as a login form or demo form.
Caching
WordPress is a dynamic framework for managing content. It makes several database calls when it receives a page request and assembles a page from that data and different PHP scripts. The page, including HTML, CSS, and JavaScript, is then served to the user. In time, each step incurs a cost.
In memory or on the hard drive, Caching stores the effects of this process. So, rather than going through the whole process, a ready-made version will be served to most guests, much more comfortably. For WordPress, the most common caching plugin is W3 Complete Cache. It is feature-rich, caches pages, database objects, and script minified versions that can minimize bandwidth usage by up to 80%.
Optimize For the Right Traffic
While SEO is outside the reach of this article, conversion rates can be influenced by it. One way to increase transactions, as we mentioned at the beginning, is to increase traffic. Not all traffic is valuable traffic, however. It is tempting to attract traffic by optimizing for as many keywords as possible, whether or not those keywords are specifically applicable to the website’s intent.
Optimizing for search engine outcomes that carry the right users to a website, i.e., qualified leads, could bring less traffic than if you were to cast a net as large as possible. Still, conversions could also increase, both in actual numbers and as a percentage of traffic. Visitors who cannot find what they are searching for on the website are attracted by deceptive optimization, which raises bounce rates and decreases conversion rates.
Don’t Cover Key Details
Many WordPress themes come with carousels or sliders that are built-in. They look fine, but they are not the best conversion rate optimization strategies. At any moment, some of the information in these components will be concealed, and few Web users will be willing to wait for it to come around again. As sliders and carousels follow the pattern of banner advertising, visitors rarely click through or use slider controls.
Live Conversations
In two different ways, you can use Live Chats. Firstly, use them as a way to meet you when visitors feel like contacting you. The other way is with an automatic message to welcome the guests and ask them how you can help them. As it can create more conversations, the second way is more effective. The first one is a little passive in contrast.
CRO Tool
One of the most unique and successful ways to optimize your website for conversion is through a CRO Tool. In a few days, an advanced CRO tool can make your site attractive and increase your sales. Here, we have brought a handful of efficient features to HumCommerce with which you can configure your platform for conversion in minutes.
You will also be able to review visitor videos, search visitor analytics, etc., with HumCommerce. It will also allow you to take corrective steps in the event of any issue on the website.
Mighty CTAs
One of the best methods to improve conversion rates is an efficient CTA. It makes it much simpler for tourists to contact you. No matter your purpose, purchase, lead generation, creating an email list, or generating visitors’ contact details, a powerful CTA can serve your purpose in minutes.
An attractive CTA appropriately paced in an excellent perceptible location guarantees an improved rate of conversion. The most suitable location is right above the fold and not on the top of the page, as per a study conducted by Google.
Wrapping Up
It’s important not to be discouraged by low rates of conversion. You must always try to either maintain the conversion rate steady or steadily begin ticking. Do not follow the conversion rates with sharp spikes. Usually, these often drop sharply back to old prices in a short period. You can use the above recommendations to raise the conversion rate of your website for the long haul incrementally.
We hope we can give you some useful insights on how conversions can be improved. First of all, optimize your platform for conversion to sum it up, and then try the tips. These tips can very quickly improve your conversion rate. But note, over time, people’s buying habits and preferences keep changing. So, to keep the conversion rate steady, keep trying new and creative ideas.
Juhi Dave
Juhi Dave is WordPress Developer at USS LLC. At USS LLC she provides Custom PHP Development service and Wordpress Website Development service. She likes to share some tips about web development