When it comes to a webinar, it is generally an online seminar. Host, presenter, presentation, and audience are all the required elements of a seminar. Webinars are generally held online as it is considered the main difference here.
The following is how a webinar template looks like this:
- Inspirational story.
- The meat of the webinar including a video of the presenter who is talking along with the sides.
- There are also the Q& A rounds where the questions of the attendees are answered on-spot.
Webinars offer live interaction between the presenter, and the audience is the main difference between webinars and online videos.
So, Why Should You be Using Webinars?
There are five reasons why you should never run a webinar before?
- From any corner of the world, you can reach out to people. There would be no limit on meeting Joe down the street.
- You can interact with your audience directly. If you have already gained traction as an industry leader, it is considered a huge enticement.
- You will be able to establish trust. It can follow that your paid products are beyond great if your free webinar is power-punching and amazing.
- You can also gain leads through this. A webinar event pulls a lot of new leads since registering needs email addresses.
- You can also gain a massive source of inspiration. It is just the beginning when it comes to the webinar content. You can repurpose it into blogs, infographics, video content, and more with a touch of creativity.
1. Know Your Attendees
There are things that you should ask yourself:
- Who will all be attending?
- The challenges and issues faced by them
- Know the goals
- Understand the goals
When you know them, it will greatly help you in planning a webinar that is laser-focused to improve the lives of attendees.
2. Think About Visual Branding
Along with the brand’s visual tone, you need to be consistent while trying to aligning everything. You need to be sure of what you are inserting in your logo where it makes sense, including the opening animation or the main slides, for example. To match the overall style of the brand, you too need to use the fonts, colors, and other visual elements.
To create a cohesive experience for your webinar attendees, these smaller details are highly important. If you use the same visual style in your other content, they will make your brand more recognizable.
3. Keep Mobile in Mind
On a desktop computer, not everyone is viewing your webinar will do so. There is still a chance for a bunch of your watchers who will be tuning in on their phones, although only 7% of webinar viewers prefer mobile over desktop.
4. To Give Them a Flawless Experience: It also Helps in Increasing the Size of Your Text and Visuals.
It will not be supporting mobile as you will need to select a webinar platform.
It will not turn the entire thing into an ad by offering your product in the middle of the webinar.
Your audiences should be more perceptive to whatever you are pitching as long as your webinar delivers everything that it promises.
The following are the two things that you need to keep in mind.
With or without your product, the rest of the advice presented in the webinar should be useful.
When it makes sense, make sure to present the product.
5. Consider a Paid Webinar Series
It can be quite costly when it comes to webinar marketing. It can pay for itself when it is a series of the paid webinar.
The expectations of the attendees raise that the quality will be top-shelf when you ask them to pay for the webinar raises.
Consider producing a paid webinar series for extra income once you are confident in the value and quality that you can provide.
Until you are sure that your target audience is willing to pay for your webinar content, just remember to wait.
Until you find the one that is right for your audience, test the different price points.
You are likely to get a more engaged audience, while a paid model might keep your numbers down.
6. Get Help
It can drive you quite crazy when you are hosting a webinar on your own.
To ensure that things go smoothly along with the planning, the promotion, the webinar itself, and everything that follows, consider getting someone to work with you.
They should be able to troubleshoot issues and moderate interactions with attendees as they do not necessarily have to be knowledgeable about the webinar topic.
7. Pick Your Topic
- You need to aim at your content.
- You should be maintaining higher editorial standards.
- People do attend the webinars to learn.
- Webinars are generally for people to attend.
You need to ensure that you are providing the topic that they find their interest in.
Demonstrating your authority as an information source is one of your goals.
Whatever is going on in your space, you should show that you know your things and that you are in tune.
The following are five ways in which you can find a topic in a webinar for your audience:
- FAQs: For the topics that your customers frequently search for, mind your frequently asked questions page.
- Search Google Analytics for Top Traffic Pages: By looking at what content is being discussed and shared the most on your site, you can choose a topic on it. You can select a topic by looking at what the content is being discussed.
- Ask Sales / Social Team: With the customers daily, you need to ask your team members what topics that they are discussing as these would be the areas where more information might be required.
- Poll Your Audience: For useful topics, you can also ask your audience directly.
- Competition: To check out if there are any topics or ideas that you can adapt and make your own, look at your competitors.
8. Write an Attention-Grabbing Title
The first interaction with your audience is the title of the webinar.
They will be deciding whether to sign up when they see it.
The first step towards crafting a magnetizing title is to know your audience and their plan points is the first step involved here.
You learn that your audience is struggling with finding share-worthy topics to write about in their blog, for instance.
9. Find a Great Speaker
If you are looking for the best speakers, then you can look at the industry experts, or influencers, and your company.
The main key here is in making sure that the speaker has the proper knowledge and experience to talk about the topic of your webinar regardless of your route. By demonstrating authority, your speakers should be credible enough.
Make sure to maintain editorial control if your webinar is sponsored and the sponsor will choose and offer the speaker.
10. Pick a Date / Time
You need to keep these schedule secrets on Mondays to hold webinars; Thursdays are the best here.
11. Decide on Your Webinar Format
Make sure to break it down into more specific topics and plan the webinar formats you will use once you understand the topic you wish to cover.
The following are a few of the formats that are worth considering:
- Single Expert Presenter: On the insights or tips, one expert is sharing them.
- Dual Presenters: You have two presenters, instead of just a single presenter. It may allow you to share more information as it would help engaging and educating the audience.
- Panel: You can host a group of experts discussing a specific topic, just like a live panel.
- Q&A Webinar: If you wish to maximize the engagement of attendees, a Q&A webinar is a great opportunity here.
- Interview Webinar: The great way to boost attendance and build your authority is by having a popular influencer as a guest speaker. It can be time-consuming and tedious as you need to be up for the extra work of influencer outreach.
- Product Demonstration: If the aim of your webinar is in terms of promoting a product, then you can select the product demonstration along with the tutorial format.
12. Do a Dry Run
Get everyone together to do a dry run of the webinar, acting as if it were the real thing before the day of the presentation. Make sure that the slides are all in order and the speakers know what they are doing as they make sure all the equipment is working properly.
13. Document Your Webinar Process
To reap the maximum benefits of this amazing marketing tool, you may need to craft dozens or even hundreds of webinars.
It is the reason why the complete process should be documented, as it will be streamlining the future webinar production.
Maintain the topics, speakers, and dates tracked and planned weeks by creating an editorial calendar.
To make sure that nothing gets forgotten, make a list of every task and to-do item for every stage of your webinar.
To make sure that everyone stays on time, you can use a project management tool.
For the different webinar formats, make sure to keep separate records.
14. Choose the Right Webinar Platform
Are you concerned about the poor feedback and ratings and the technical glitches?
Once you have picked the right webinar platform, you need not have to be.
When you are selecting one, the following are the four questions you need to ask.
- Will it suit your budget?
- Along with the ability to offer a survey, will it include the features that you need?
- What is the number of attendees it is offering?
- Are you able to record?
Search Engine Journal makes use of GoToWebinar as this webinar platform for all the SEJ Webinars series. The interface is quite simple allowing a seamless user experience.
Or the SEJ Webinars series, Search Engine Journal uses GoToWebinar as the webinar platform. It allows for a seamless user experience and is an easy interface.
The configuration of the settings of each webinar is easy to schedule.
To join the webinar, it needs the attendees to download the software.
15. Invest in a Great Headset or Microphone
You do not want your audience to be straining just to catch every word that you say.
You just want them to sit back comfortably as they listen to your crystal clear voice.
Stop the use of the built-in mic in your laptop to achieve this for the webinars.
You need to upgrade to a higher quality headset or microphone, and you can check out the difference in no time.
16. Make Sure Your Internet Connection Is Stable
Did you ever got kicked out of a webinar?
It might not have happened.
If you have an unstable internet connection, then you can easily get kicked out of the webinar.
Test your internet connection first to avoid the embarrassment of this webinar gaffe.
It would be a great idea when you switch to a wired connection of at least 2 MBPS.
For both the host and the presenter, it is quite true.
17. Test Your Gear
You need not overlook the basic thing.
You need to set up a demo webinar by including every single feature that you wish to use, starting with your audio and video recording equipment.
You need not have an elaborate plan. Ask for the opinion of someone in regards to the video quality, sound, and any other elements that your audience will be noticing.
You might have in mind that holding a webinar using video, text, and audio content is the best way to maintain all kinds of engagement.
Your audience might get bored or just distracted after listening to someone talk for 20 minutes or longer.
You need to encourage them to participate in making sure they pay attention up to the very end of your webinar.
As you divulge the contents of your webinar, ask the poll questions, provide challenges and just try to be more conversations.
There is a handful of interactive tools, and the most common of which is the chat area, fortunately.
Dilip Tiwari
Dilip Tiwari is Digital Marketing Expert at USS LLC he likes to share Tips on Digital Marketing Services, Google ads management, Amazon ads management, and other blogs ideas.